Marketing is the most important aspect of any business, whether it is a startup or an established organization and as a marketer, you are probably required to look at the big picture. Marketing is not an easy job and it requires a better understanding of the target audience. Plugging in the website is an essential task as with the growing internet users, digital marketing is the future of the business.

With the likes of websites, the business owner can easily communicate with the consumers. On the other hand, with the number of smartphone users increasing day by day, the companies are focusing on mobile-friendly marketing strategies. The reason why mobile marketing is a serious hype is that mobiles come with all the functionalities, network connectivity, enough screen size for display and more. One can’t have regular access to his/her desktop, but he/she will be using the mobile device more often.

The concept of mobile marketing is new to the business world and in order to generate business, it is necessary that everything is established within a matter of seconds. In today’s era, no one likes to wait for the web page to load. We live in a fast-paced world and smartphones provide us the privilege to easily access contents with just one click. In this article, we are going to discuss the top tools and apps for mobiles that will help you with generating marketing strategies for your mobile applications.

1. Adjust:
Adjust is a compatible mobile marketing tool that helps the marketers and business owners to understand the Return on Investment (ROI) of their different business campaigns. Adjust is a complete analytical tool that allows the marketers to know where their users are coming; and also provides with behavioral segmentation. Adjust can help the business owner to measure his/her target audience’s behavior, what they are doing, are they interacting with the product you are offering and what review did they wrote after using your product. Upselling the existing customers is easier than acquiring the new ones and therefore, Adjust is designed in such a way that it helps the marketer to re-engage and retarget the audience who have already started using your product.

2. Tune:
Tune is the tool used by the marketers to keep a tab on their mobile ad campaigns. One can use Tune on multiple networks and platforms. The mobile marketing console feature of Tune allows the marketers to keep a track on the customer’s every movement and helps them measure the engagement of the customers with the concerned products. The marketing console offers features like in-app marketing where the marketer can easily boost the retention of his/her applications or even can drive specific metrics for his/her applications. On the other hand, the attribution analytics helps the marketer to generate the accurate measure of the impressions installs, clicks and more performed on his/her application.

3. AppsFlyer:
Similar to Tune, AppsFlyer is another mobile app marketing tool that offers an array of benefits to the marketers. It is a comprehensive mobile app marketing tool that provides complete insight on the performance of the mobile advertisements. It is the tool for those app owners who are trying to market their application. The functionalities of AppsFlyer include real-time data where the marketer can avail the real-time data of his/her business like the number of installs, clicks, conversion rates and more. Also, it is a handy tool for measuring the user retention. The most important factor that should be kept in mind while developing a mobile application is how you are going to make the user visit your app more often. And the cohort analysis offered by AppsFlyer can help the marketer to make an analysis of different groups of users of the targeted audience.

4. Tatango:
It is the best tool for the marketers who are into mobile application development. Tatango helps with the mobile SMS marketing campaigns where the marketer can easily run a successful campaign. The campaign features include short code provisioning where the marketer can send out mass messages to the phone numbers. Further, Tatango has literally made it easier for the marketers to take part in the ad campaigns using its software where the bulk promotional messages can be easily sent to the mass. On the other hand, the Tatango can also provide the marketer with mobile messaging experts who can help him/her regarding how to carry out the ad campaigns.

5. Kiip:
When it comes to mobile app marketing tools, Kiip is one of the most efficient and product marketing tools that helps the marketer to advertise his/her brands the way he/she likes. However, unlike the traditional marketing tools, Kiip works little differently; the ad campaigns are slightly different from others. For example, if yours is a fitness app, you can collaborate with a local business to provide a coupon code of a free energy drink every time the user accomplishes a task using your fitness app. You can also take part in such ad campaigns for marketing your mobile application using Kiip.

** Get an effective mobile app development and mobile app marketing services by leading mobile app development company, XongoLab.
Posted by : Ankit Patel

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