Top Ways In Which Technology is Impacting the Fashion Industry
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Ankit Patel - January 01, 2019
- 3 min read
If someone was asked a decade back that what could be the probable relation between fashion and technology, he or she could never arrive at an answer. How would they answer when, no relationship existed between both the fields? In fact, fashion and technology seemed to be equivalent to the two poles, far apart from each other. But something was there, hidden behind the curtains, which could have established a strong relation of dependency between both the domains.
And, after a few years, when this dependency was given a form, fashion industry escalated in terms of success and fame with the help of revolutionized technology. Think about window shopping, ten years back you didn’t have Amazon or Jabong from where you could buy the famous fashionable clothes. But now, these online platforms seem to be more appealing than the inland stores.
So, yes, technology has affected the fashion industry in ways which we couldn’t even comprehend. But the truth is truth and with acceptance, fashion companies, fashion designers and artists are being able to create some dramatic fashionable things of the millennia.
• Technologies which are affecting the fashion industry for the good
Many different technologies have been incorporated into the fashion industry to get the best and the optimum result. Starting from Artificial intelligence to blockchain, these technologies have helped a new form of the fashion industry to spring into life.
Let’s have a look at some of the best technologies which are the face changer for the fashion industry.
1. Artificial intelligence
As artificial intelligence is based upon a probabilistic approach, the fashion companies use the complex AI algorithms to find out the probable outcomes of forecasting, merchandise planning, and so on.
2. Augmented reality
Augmented or virtual reality involves a smart virtual mirror which will allow the dress to overlay on the user. This will give them a vivid idea about the perfect fit, making the online shopping more interesting.
3. Contactless payment
Contactless payments mean that you won’t have to deal with cash, salespersons, or any middle-levelled tier before you get the possession over your favourite materials. This technology makes use of the internet to build a digital platform to offer the most secure payment gateway to the users.
4. Voice interface
Voice interface is said to be the newest addition in the technological trend of the fashion industry. Here, you can choose your favourite clothing or jewellery just by voice command. An interfacing algorithm will decipher your voice and will act accordingly.
5. Visceral experience
Visceral experience includes connecting one’s emotions with the fashion industry using the various technologies. One of the best ways to incorporate this form of change is by adding pop-ups to window shopping platforms.
6. Device responsive fashion world
With the concept of digitalization, online shopping platforms are becoming device responsive. This means, that now you can access any shopping platform from your desktop as well as from your mobile phone. This has helped the users to identify their needs and choose their favourite fashion items without having to worry about the device or the browser through which you will be accessing the site.
7. Personalization of clothes
Another most important trend that technology has brought in the fashion sense is the ability of the customers to have personalized clothing. With multiple choices and applications, you can now customize your chosen brand and get what you like.
• Advantages of the use of technology in the advent of the fashion industry
As technology is developing at a rapid rate, there are probable chances when we will see an entirely new fashion world. But before going into the details of what innovative things could be launched after the merger, let us first discover what are the probable benefits technology will have for the grand success of the fashion world.
1. Forecasting of the fashion trend
As the fashion industry is using the concept of artificial intelligence, they will be now able to predict the probability of good sales, online popularity and so on in a particular situation.
2. Designing and production of innovative dress
Technology will definitely bring a change in the designing and production house of the fashion industry that part. More innovative designs will be manufactured such as glowing dresses for the people, personalized clothes, and so on.
3. Manufacturing dress with affordable speed
As technology will be used in the manufacturing units, dresses will be produced at a faster rate than earlier. So, more dresses in less time and that means the fashion company will witness a dramatic success.
4. Success in the e-commerce business
With the various technologies, maintaining an e-commerce platform has become lucrative as businesses can now enter the digital market of fashion.
No matter what, fashion and technology can be considered to be the two faces of the same coin, both are so alike and yet so different.
Ankit Patel is a Director of Sales & Marketing at XongoLab Technologies LLP and PeppyOcean, A leading mobile app development companies. In his free time, He likes to write articles about technology, marketing, business, web, and mobile. His articles featured on YourStory, E27, Datafloq, JaxEnter, TechTarget, eLearningAdobe, DesignWebKit, InstantShift, Business Magazine, SimpleProgrammer, and many more.
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