How to Create Stunning Mobile Application Design

Mobile Application Design
  • Ankit Patel Ankit Patel
  • May 31, 2019
  • 5 min read

A mobile app begins with the conception of an idea. The idea is then transformed into a realistic app by mobile app designers and developers. Though the formation of a mobile app seems so simple as to put up in two lines, the entire process is exhaustive and needs precision to detail. It needs a great deal of experience and expertise to create an engaging mobile app that engages the audience.

When it comes to a mobile app, the design holds a critical place as it is the first aspect of any app that attracts and holds the attention of the viewer. This is why the mobile app UI UX design needs to be as meticulous as possible. This is because, regardless of the presence of majestic features in the app, if it lacks an attractive look, the users may, unfortunately, be not installing it. Hence, it is important to focus on design as it alone is the kingpin in making an app successful in the long run.

Look at these statistical figures below to gain insight into the revenues that mobile apps bring to the industry. These will help you determine the overall importance of UI UX design services.

Popularity of Mobile Apps Explained Through Statistics

mobile app stats

Image source:

The graph above depicts the increase in the number of app downloads globally. As you can see, in 2016, the number was around 140.68. As time progressed, the number increased, which will grow with the progress of time as well.

Now that you have an idea on the increase in number of app downloads, let us look at the image below to gain insight into the techniques that users adopt to use these solutions.

app stats

Image source:

Through the image above, you can get an idea on the number of apps that users use, followed by the percentage of apps that get used on a daily basis, and the percentage used on a monthly basis.

Finally, check the graph below. It will give you an insight into the user retention rate on an app.

mobile app retention

Image source:

Through the graph, you can get knowledge on the percentage of users that remain retained on the app for the first, second, and third months respectively.

Looking at all these figures, you can gain insight into the significance that UI UX design services have for your mobile app. With the right techniques followed when creating mobile app UI UX design, you can make a visually appealing app that keeps users engaged for a long time.

Steps to Follow during Mobile App UI UX Design to Create Visually Appealing App

◉ Strategizing Your Mobile App Design

Just like in any other process, the first step involved in creating your app design is planning or strategizing it. UI UX design experts can help you decide the perfect app design. At the outset, they will provide the time needed to create the entire design. They may also consult the business for deciding on specific design elements of the app. They will also study the customer requirements, technical knowledge levels of the target audience, etc. before finalizing a design for it.

◉ Analyzing the Industry Trends

The next thing to be considered in the mobile app design process is the apps getting popular in your specific industry. You may study the design of the most successful apps trending in your industry. At the same time, you may study the industry trends to include certain elements which are in sync with the trends. Also, it is important to consider all the latest mobile design trends and technologies at this stage. This will make sure that you give birth to a cutting-edge mobile app.

◉ Decide Your Target Audience

During this step, you need to define your target audience group. For instance, if you are creating a business app then your target audience will be businesses. Then, you should design the size of the businesses you are targeting at. The audience you are targeting helps in deciding most of the major elements of your design. The tastes, preferences, likings, technical knowledge levels, other interests, etc. throw light on various design undecided elements. Those targeting businesses can go for professional design and fonts.

Consider the following factors to arrive at the right UX design for your mobile app:

  • User’s demographic area.
  • Main objectives and aims of the app.
  • The Main purpose the app serves to users.
  • Shortcomings of similar apps in the industry.
  • Solutions your app offers to answer these questions.

Getting into the details of all these factors helps in easily deciding the features and form of the app.

◉ Specifications Requested by App Owners

At this stage of app design, designers should consider the design particulars mentioned by the business which is going to get the app developed. These help in deciding the tools and technologies UX designers will need to form the design. Other specifications, which are not related to the design, are forwarded to the team of mobile app developers for development. However, this happens only when the app design process has been accomplished.

◉ Building Up Wireframes

During this stage, the developers need to construct the wireframes for the app. This depicts the outline of the app in the process of creation. It also reflects the most important features of the mobile application. A number of tools are available for creating wireframes for mobile apps. These include Adobe XD, the most famous Photoshop, or Sketch. They help in creating a skeletal structure for your app both on Android and iOS platforms.

It is crucial to include the elements needed by the client seamlessly into the app. For this, it is important for developers to be in constant touch with the business to discuss various features.

◉ Developing The Prototype

Prototype refers to the live design of the app being constructed. It also includes the ways in which the user will interact with the app. With the help of tools like AdobeXD, developers can easily transform mobile designs into prototypes.

The clients review the prototypes and give their feedback and suggestions for improvement if any. Once this prototype has been reviewed and suggestions for changes implemented, the developer team can move ahead with the next stage.

◉ The Finale

With this, you have reached the final stage of your mobile app design procedure. Sometimes, during the design process, you may come up with ideas or new insights for the ways in which certain elements should interact or be displayed to end-users. You may think about including certain interactions and animations which may enhance the overall visual experience. You can inculcate these changes to see how they appear. You may also consider first taking the opinion of your clients before proceeding with the changes.

◉ A/B Testing

This is done to arrive at the real version of the app which will be presented to users. The version having a higher preference shows that it will generate a better conversion rate.

◉ Improvising the Total Visual Impact of your Mobile App

Apart from the above-mentioned points or stages, there are a number of things you can do to improvise the visual effect of your mobile app.

  • You must ensure that your app facilitates easy navigation. The users are able to proceed from one screen to another without any hiccups.
  • The interface should be intuitive to be convenient to users even with a low level of technical knowledge.
  • Provide options to enable users to share information about the benefits your app provides.
  • Try not to make the design complicated or replete with multiple colors or design forms.
  • The font your use should reflect the business brand. It should be attractive yet readable.
  • Font size should be appropriately decided. It should make the entire text legible.
  • The right color contrast is one of the most essential elements of an app. The colors should be selected in a way that makes the overall design look pleasant. You can test different colors in the background and text to come out with the best color combination.

To Conclude

People love apps with exclusive looks and features. They expect each app to offer something unique from the similar apps in the niche. During the research stage, you will come to discover various design elements that you should use for your app.

The right color combination, typography, and an intuitive interface are all that are needed to make an app appear visually attractive. Blend some latest features, trends, and technologies in it and you have a ready-made recipe to a successful app design.

About: Ankit Patel

Ankit Patel is a Director of Sales & Marketing at XongoLab Technologies LLP and PeppyOcean, A leading mobile app development companies. In his free time, He likes to write articles about technology, marketing, business, web, and mobile. His articles featured on YourStory, E27, Datafloq, JaxEnter, TechTarget, eLearningAdobe, DesignWebKit, InstantShift, Business Magazine, SimpleProgrammer, and many more.

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