As an internet surfer, how many times have to been put off by the slow loading webpage? It is a known fact about the statistics that about 52% of the users leave a website if it takes more than 3 seconds to load the pages. How often have you experienced this?
Thus if you want that you do not lose any readers, you need to take measures to increase the load speed of the pages of your website. You do not want your website to have a higher bounce rate and people going to your rival site because they have a good loading speed.
Now, this is possible through an emerging technology called the Accelerated Mobile Pages (AMPs). This is Google’s open-source project that helps the websites to load fast. As you all know, Google is the most favored search engine among the people across the world. The websites vie with each other to get to the top list of the search engine page result. This is possible when your website is optimized for speed loading.
The AMP has an aim to optimize the mobile pages that guarantees a faster loading time and hence an enhanced user experience across many platforms.
* This AMP framework consists of three basic parts that are :
As a user, if you want to know the identification for an AMP, it appears as a lightning bolt symbol as against the conventional mobile pages. These are readily encountered when you search for news or current events.
Take for instance- type in the keyword ‘world news’ in the Google Chrome browser and you will get a carousel of news from different publications with the image in addition to the headline on the top of the page results. This top segment is differentiated as Top Stories and you see the publication name and the lightning bolt symbol at the top of every image attached article link.
The accelerated mobile page consists of HTML, JS and cache libraries. Some specific extensions and AMP-focused properties accelerate the loading speed of the mobile pages.
What an AMP does is that it essentially gets rid of all the unwanted elements that affect your website’s speed and performance. But, AMP doesn’t mean that you get a text-only page. They do feature rich content like infographics, audio and video files. But what matters is displayed.
Google actually saves the cached version of the AMPs and whenever visitors access them, they are served the copies from the cache.
If your website works on WordPress, there are Amp plugins available. But there might be some conflict with the other SEO plugins. If you want to do it manually, you have to select the high-priority pages and place several additional tags and a line of code.
AMPs are a boon to websites like the news publications and magazines and to those who publish blogs and articles. Yes, there are many other methods by which a website’s speed can be increased. But if you want to please Google, then go for the AMPs. It will definitely get you ranked on the top carousel. This, in turn, means more visitors and more conversions on your website.
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